The business travel market is growing steadily and is projected to top $2.1 trillion by 2031, as reported in the Global Business Travel Association and Business Travel News.1,2 But with this growth comes increased competition, as hotels, restaurants, and conference centers around the world reach out for new business. Understanding how to gear your marketing and services toward business travelers will set you up to attract more business travelers and build a repeat customer base with this demographic.
Understanding What Matters to Business Travelers
Business travelers aren’t just looking for a place to sleep. They need a stress-free experience and a productive environment. If you want to attract business travelers, you need to understand the key factors that influence their choices around amenities and lodging. These preferences often include:
- Time-Saving Features — Fast check-in/out, mobile-friendly booking, and digital assistants make for a seamless stay.
- Reliable Connectivity —Free, high-speed Wi-Fi in rooms and common areas is a must.
- Strategic Location — Proximity to business districts, airports, and event venues saves travelers’ time.
- Work-Friendly Spaces —Comfortable seating, quiet meeting rooms, and ample power outlets lend to productivity.
- Safety & Security — Secure access, data protection, and a clean environment give business travelers peace of mind, especially international travelers.
- Environmental Impact — Whether traveling for pleasure or for work, people are increasingly aware of the fact that their traveling habits have an impact on the planet’s health. Hospitality venues offering recycling, shuttle service, and other sustainable initiatives will stand out in a good way from the competition.3
How ‘Bleisure’ Travel Is Changing the Corporate Event Space
The line between business and leisure travel has more and more crossover, creating more of what is referred to as “bleisure” travel—where professionals extend work trips into mini-vacations. As more travelers seek to combine productivity and relaxation, event organizers and hospitality businesses can attract more bookings by adapting to this trend.
Hotels and venues can make corporate events more bleisure-friendly with the following strategies:
- Offer discounted weekend stays.
- Incorporate wellness amenities like yoga or spa services.
- Highlighting local attractions for guests to explore after events.
Flexible workspaces, like meeting rooms and coworking areas, also cater to professionals looking to balance work with leisure. Embracing this shift can enhance guest satisfaction and drive repeat business.
How Corporate Travel Loyalty Drives Repeat Bookings
Unlike leisure travelers, business travelers tend to return to the same destinations repeatedly. They’re more likely to stay loyal to properties and venues that offer personalized perks that make their experience more convenient.
What Drives Business Traveler Loyalty?
Properties that offer reliable and consistent service that feels familiar to travelers will gain loyalty more easily. Additionally, things that will really stand out to business travelers are a seamless booking experience across multiple destinations and business-friendly perks like priority upgrades, late checkouts, and executive lounge access. Rewards programs also play a major role. Many travelers prefer points-based systems that provide free stays or exclusive benefits if they’re traveling frequently. A well-designed loyalty strategy not only keeps corporate guests coming back but also strengthens long-term partnerships with companies booking frequent travel.
Our Free Guide to Attract Business Travelers
This e-book gives you tips on how to get more bookings by meeting the needs of business travelers and building trust and brand loyalty.
Ce que vous trouverez à l'intérieur :
- 6 conseils pour attirer les voyageurs d'affaires
- Des statistiques pour vous aider à comprendre les voyageurs américains
- Conseils de nos partenaires commerciaux
- Comment mettre en place des événements professionnels puissants
- 3 conseils pour vous aider à créer plus d'événements sociaux
En lisant this e-book vous aidera à en savoir plus sur les tendances commerciales attendues ainsi que sur ce que les voyageurs recherchent dans les propriétés avant de réserver.
If your property can stay ahead of one specific trend that’s gaining momentum, you could see an increase in bookings and an additional revenue stream. Supplying guests with the amenities they’re seeking will improve online reviews as well as repeat bookings.
We will also show you how to leverage this trend at your property.
Références
- Davis, Chris; With Demand Strong, GBTA Sees Full Corp. Travel Recovery in ’24, Business Travel News by Northstar; August 14, 2023.
- Airoldi, Donna M. U.S. Travel: Business Travel Spending to Grow, but Slowly, Business Travel News by Northstar; January 17, 2024.
- GlobeTrender Business Travel Trends 2025, Breaking Travel News; March 3, 2025.
