2008 Press Releases
July 28 - Mity-Lite Delivers on Magnattach Premier Portable Dance Floor
June 5 - Mity-Lite Opens New Office In Germany To Establish
Direct European Market Presence
April 21 - Mity-Lite Recognizes "Top Producers" for Achieving Record Domestic & International Sales
FOR IMMEDIATE RELEASE
Media Contacts:
Melissa Clyne
Scribe, Inc., for Mity-Lite
801.486.6763
scribe3@mindspring.com |
Lee Rech
Scribe, Inc., for Mity-Lite
801.556.8423 - cell
lee@lbrcommunications.com |
MITY-LITE DELIVERS ON MAGNATTACH PREMIER PORTABLE DANCE FLOOR
New Laminate Surfacing Makes Magnattach Flooring a Rock-solid Contender
OREM, Utah — July 28, 2008 — Mity-Lite today announced a new laminate surface option for its custom-sized Magnattach Premier portable dance floor. Mity-Lite has combined the latest laminate surfacing technology from Wilsonart® with a powerful magnetic lock system to make the fastest, easiest to install dance floor on the market even more durable.
Available in three colors—Northern Birch, Black Cherry, and Cherry Rose—the new commercial-grade laminate flooring resists “scuff burns” and is low maintenance.
“The improved durability furthers the appeal of this flooring with venue owners and designers seeking superior quality standards in their portable dance floor,” said Mity-Lite Product Manager Tony Struhs.
With the patented Magnattach magnet and steel wedge-lock system, the installer can see that the floor is safely engaged without the use of tools as opposed to “Cam Lock” designs. Moreover, the strong magnets used in the Magnattach floor generate over 400 pounds of locking power. This total design solution means that the floor is installed more quickly, by fewer people, and without the risk of panel separation during use.
The Magnattach dance floor’s frame and trim are made of durable aircraft grade aluminum and also includes single-unit corner edging to simplify assembly. A heavy-duty cart provides convenient storage.
Magnattach flooring is available worldwide. For additional information, call 800.327.1692, 801.224.0589 or visit www.mitylite.com.
ABOUT MITY-LITE, INC.
Mity-Lite, Inc. is a global manufacturer of market-leading furniture systems that efficiently meet business-to-business customer needs across multiple markets, including hospitality, higher education, worship facilities, government, parks and recreation, public assembly, and healthcare, among others. Founded in 1987, Mity-Lite is an established furniture brand, world-famous for its durable and incredibly lightweight tables, as well as its folding and stacking chairs, portable dance floors, and partitions. Mity-Lite’s dedicated personal service and superior durable yet lightweight products result in an overall lower cost of ownership and complete customer satisfaction. (www.mitylite.com)
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©2008 Mity-Lite Inc. Mity-Lite is a trademark of Mity Enterprises in the United States and other countries. All other brand and product names are trademarks or registered trademarks of their respective companies.
FOR IMMEDIATE RELEASE
Media Contacts:
Melissa Clyne
Scribe, Inc., for Mity-Lite
801.486.6763
scribe3@mindspring.com |
Lee Rech
Scribe, Inc., for Mity-Lite
801.556.8423 - cell
lee@lbrcommunications.com |
Mity-Lite Opens New Office In Germany To Establish
Direct European Market Presence
OREM, Utah — June 5, 2008 — Joining a distinguished group of United States companies with offices in Southwestern Germany, Mity-Lite, Inc. today announced the opening of its new sales office and distribution facility in Saarbrücken. Mity-Lite, a leading Western U.S. producer of durable and lightweight tables and chairs, made the announcement during a press conference conducted by gwSaar, the Saarland Economic Promotion Corporation, and attended by Utah delegates and German officials. (Ed. Note: Official announcement in Saarbrücken, Saarland on June 5, 2008 at 17:30 Central European Summer Time [CEST]).
“Mity-Lite’s decision to locate in Saarland represents strong economic collaboration and smart business development sense,” said Jason P. Perry, executive director of the Utah Governor’s Office of Economic Development. “The European Union is very excited about the company’s entry into the market and is ready for the high quality furniture system product that Mity-Lite delivers.”
“There is tremendous opportunity for commercial growth in the EU community,” said Mity-Lite CEO Randy Hales. “Serving as a central transportation hub, this new office in Saarland gives Mity-Lite the ability to quickly mobilize sales and distribution across the European Union.”
Mity-Lite’s new European sales office and distribution facility is anticipated to increase the company’s Utah production and follows a period of strong growth over the past several months. Founded in 1987, Mity-Lite is an established furniture brand, world-famous for its durable and incredibly lightweight tables, as well as its folding and stacking chairs, portable dance floors, and partitions.
Commenting on the company’s commitment, Hales continued, “Mity-Lite’s presence in Saarland follows our recent trend of international expansion and shows continued investment in the Company by its new owners and management team.”
Top international sales executive and 10-year Mity-Lite veteran Alberto Da Silva will manage the new office in Saarland, and will oversee a direct sales operation in Germany, France, the UK, Italy, and Spain. The company will be considering internal and external candidates to fill sales positions in the
EU and the UK. Mity-Lite also intends to hire German and French sales executives, with plans to enhance its market presence in Spain by establishing a dedicated sales presence in that region as well.
About Mity-Lite, Inc.
Mity-Lite, Inc. is a global manufacturer of market-leading furniture systems that efficiently meet business-to-business customer needs across multiple markets, including hospitality, higher education, worship facilities, government, parks and recreation, public assembly, and healthcare, among others. Mity-Lite’s dedicated personal service and superior durable yet lightweight products result in an overall lower cost of ownership and complete customer satisfaction. (www.mitylite.com)
# # #
©2008 Mity-Lite Inc. Mity-Lite is a trademark of Mity Enterprises in the United States and other countries. All other brand and product names are trademarks or registered trademarks of their respective companies.
FOR IMMEDIATE RELEASE
Media Contact:
Melissa Clyne
Scribe, Inc., for Mity-Lite
801.486.6763
scribe3@mindspring.com
MITY-LITE RECOGNIZES “TOP PRODUCERS” FOR ACHIEVING
RECORD DOMESTIC & INTERNATIONAL SALES
OREM, Utah — April 21, 2008 — Mity-Lite, Inc., a recognized leading producer of durable and lightweight tables and chairs, today announced record sales for fiscal year 2008, which ended
March 31, 2008. The company experienced growth of 13 percent year-over-year. In its 21st year, Mity-Lite also achieved another first with more than half of the company’s 50 sales executives selling more than $1 million each.
During an awards ceremony for the company’s sales force, Mity-Lite recognized sales executive John Erickson as its “Top Domestic Sales Producer.” Erickson achieved the highest personal domestic sales for the company at $2.8 million. International sales executive Alberto DaSilva was also honored for his achievements overseas as the company’s “Top International Sales Producer,” attaining the highest personal international sales record at $3.3 million.
“At Mity-Lite, we strive to provide a personalized experience that earns customer trust,”
said Mity-Lite CEO Randy Hales. “Our standards include achieving high benchmarks for customer retention and value while increasing business volume. We are pleased to recognize these professionals who have set new standards for outstanding sales performance at Mity-Lite.”
Mity-Lite, Inc., a division of Mity Enterprises, was taken private during 2007. Mity-Lite maintains its headquarters in Orem and plans to expand both its Canadian and European presence
in 2008.
About Mity-Lite, Inc..
Mity-Lite, Inc. is global manufacturer of market-leading furniture systems that efficiently meet business-to-business customer needs across multiple markets, including hospitality, higher education, worship facilities, government, parks and recreation, public assembly, and healthcare, among others. Mity-Lite’s dedicated personal service and superior durable yet lightweight products result in an overall lower cost of ownership and customer satisfaction. (www.mitylite.com)
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© 2008 Mity-Lite Inc. Mity-Lite is a trademark of Mity Enterprises in the United States and other countries. All other brand and product names are trademarks or registered trademarks of their respective companies.
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